David McPherson
Offering your business the time, dedication, and skill that great copywriting requires
"No Pain, No Gain" ... In Fitness or in Copywriting
Ambitious companies like yours want marketing content that oozes quality, generates mountains of leads, and efficiently converts those leads into paying customers.
The trouble is there can be a fair amount of "pain"—long hours, copious research, an exacting editing process—involved in obtaining those results.
There's just no way around it.
And when you’re buried up to your ears in dozens of projects, you could use some skilled freelance assistance to communicate your unique value to your customers and prospects.
A helping hand in getting people's attention, generating interest in your brand, and persuading your audience to take the next step in their buying journey.
But Where Do You Turn?
Running a business or heading up a marketing department is stressful enough on its own.
So when you decide to hire a freelance copywriter, the last thing you need is someone who gives you additional headaches.
Someone who submits first drafts that completely miss the mark, writes snooze-inducing headlines, causes delays, or goes AWOL entirely.
In other words, a copywriter who is missing one of the 4 essential"P's" that can make or break any project.
A Freelance Copywriter Who Will Lighten Your Load, Not Add to Your Stress
But now take a moment and let an entirely different scenario take hold in your mind.
You make the decision to hire David McPherson for an overhaul of your website. You contact him by email on a Friday, and he responds back within an hour.
You provide him with your Brand Guidelines and send him additional content (PowerPoint slides, previous marketing materials, etc.) for him to review.
On Monday, David presents a rough outline of the entire website.
Then, on Wednesday, he submits a first draft of the home page for your approval.
The tone of voice and conversational style are a big improvement over your existing, jargon-filled home page, so you give him the go-ahead to write the other pages.
Nine days later (three days before the agreed-upon deadline), David submits his full first draft of the entire website.
And then another two days later, after some final revisions, the project is completed to your full satisfaction.
What Went Right?
It helped that the writing was very readable, engaging, and persuasive.
Crucially, all of the elements of the website were logically organized and easy for any reader to follow and instantly grasp.
But, above all, David relied on a tried-and-true process for writing websites.
Rather than charge head-first into the writing phase, he gathered as much information as possible beforehand.
Then, he made the prudent choice to submit a single page of the website so you could review the tone of voice, style, layout, and other elements.
Only once you gave him the go-ahead did David proceed to write the rest of the website.
Process, process, process. That's the first indispensable "P."
Its importance simply cannot be overstated.
And just as there's a process for ensuring that website projects run smoothly from start to finish, a process-based approach is also the key to the success of blog articles, white papers, and everything in between.
3 Other Essential "P's" You Can Count On When Hiring Me As Your Copywriter
Punctuality
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Prompt response times to emails and phone calls (within a couple of hours in most cases)
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Strict adherence to deadlines
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Receptiveness to feedback and rapid handling of revision requests (because what matters is your results, not my ego)
Persistence
I strongly believe nothing worthwhile can be achieved without persistence and hard work.
Brands build credibility and powerful customer loyalty by consistently and relentlessly delivering value in all of their efforts, including marketing.
And copywriters who dig deep to come up with winning content (a stellar headline, an irrestible subject line, a compelling story) and refuse to settle for second best provide the most value to their clients.
Pride
This quality of mine is the "why" behind the other Ps.
Simply put, I go the extra mile for my clients because I take tremendous pride in my work and never settle for the ordinary.
About Me
When you choose me as your copywriter, you'll benefit from my 20+ years of experience as a writing professional.
As an editor and text/multimedia journalist with Agencia Efe, Spain's international news agency, I:
• Worked and thrived every day under tight deadline pressure
• Crafted professional news stories in the spheres of politics, business, sports, and many more.
And most importantly,
• Learned that asking the right questions is the key to gathering the information that results in great news stories.
And outstanding copywriting is no different.
Any writer can churn out 500 words on a given topic or a given product. But a skilled copywriter works like an investigative reporter to gain a deep understanding of your product or service and of your prospects and their problems.
Then and only then can he lay out a convincing case for why your product or service is the best solution.
Ultimately, that commitment to going the extra mile is my greatest promise to you.
My Copywriting Niches
NATHALIA FRANCO
Owner of Esencial, a provider of transpersonal psychology services
David is a highly skilled copywriter and very professional in every sense. He respects your time, never leaves you in limbo, and truly cares about your business' success. I can tell you from experience that there aren't many out there like him.
ALISA NEWMAN
Translator/Editor at Development Communications Consultants
David is a top-notch writer with many years of experience and a solid work-ethic. I have trusted him with many projects and he consistently delivers excellent, on-time results.
DAVID RONK
Senior editor, Agencia Efe's English Language Service
David is one of the most conscientious, diligent, and capable people I have ever known. One of our former colleagues used to joke that he wished it were possible to clone David.
Contact
You're one email or phone call away from what surely will be the beginning of a great partnership. I can't wait to get started!
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