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The following samples will allow you to gauge my ability to artfully construct different types of marketing materials that either moved prospects to action or nurtured the relationship by providing valuable content.

It's important to note, though, that each piece of writing was preceded by a discovery phase in which I determined exactly who the prospects were, the problems they were facing, and how the product or service could solve them.

One of my core copywriting beliefs is that you can't persuade a prospect to take any action they don't already want to take.

In that sense, the real art and science of copywriting is finding out what motivates prospects on the deepest level, giving them all the reasons why your client's product or service is the answer, and ensuring that the promises you're making are believable.