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Socrates: Audiobooks with All-knowing AI Assistant
Project type
Landing Page
Date
January 2023
Location
London
In this landing page for an audiobook subscription service, I dipped into my bag of copywriting techniques and included:
• An "instant-clarity" headline that followed the ABC formula (audience, benefit, curiosity).
• Use of the PAS framework - A lead that identified the pain point (intelligent but introverted adults feeling uncomfortable at parties), followed by body copy that agitated it some more (their incomplete grasp of current events) before offering the solution (let AI help make you smarter)
• Social proof (millions using Socrates).
Note: This was one of the tasks I completed as part of the The Creative Copywriter Academy
https://docs.google.com/document/d/1a4k2-lCSqW9gN9GhuMVKoBpULO-bhlRAhJDFccdtENk/edit?usp=sharing