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Socrates: Audiobooks with All-knowing AI Assistant

Project type

Landing Page

Date

January 2023

Location

London

In this landing page for an audiobook subscription service, I dipped into my bag of copywriting techniques and included:

• An "instant-clarity" headline that followed the ABC formula (audience, benefit, curiosity).
• Use of the PAS framework - A lead that identified the pain point (intelligent but introverted adults feeling uncomfortable at parties), followed by body copy that agitated it some more (their incomplete grasp of current events) before offering the solution (let AI help make you smarter)
• Social proof (millions using Socrates).

Note: This was one of the tasks I completed as part of the The Creative Copywriter Academy

https://docs.google.com/document/d/1a4k2-lCSqW9gN9GhuMVKoBpULO-bhlRAhJDFccdtENk/edit?usp=sharing

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