Some restaurants tout their incomparable dishes or their award-winning chefs. Others reel in customers with bargain-basement prices and happy hours.

Seaside View, a shellfish restaurant in southeastern England, is very clear on its unique value proposition: its unparalleled and obsessive attention to detail.

In that regard, my job as copywriter was to highlight the features that make Seaside View a cut above its competitors and marry them to tangible, coveted benefits.

But because I never assume prospects will automatically believe what I'm saying, I used social proof, reviews from restaurant critics, and different awards Seaside View has received to prove that it could really deliver on its promises.

I created this website as part of my course work for The Creative Copywriter Academy and have included the home page and one of the core pages.

https://docs.google.com/document/d/1CqqOkdWnPJeurHS3mbTv6D-FPzk16I5TWZcEC1GE6uE/edit?usp=sharing

https://docs.google.com/document/d/15IuCfAeEdhylWdFI-3Kp9N6j1KEAYmftipEWn5aDSeE/edit?usp=sharing